The day is here! You’ve agreed to be interviewed, showcase your work, or present information in front of a camera. Maybe it’s for a personal project or your company’s marketing strategy, but all you can think about is how nervous you are. When someone is filming or photographing you, it seems like there are a million things to worry about.
Sublime Media Group offers a team of experienced video producers, and we’re here to calm those fears with 4 tips and tricks to help you be more comfortable on camera.
1. You’ll always have someone to guide you.
The video producer on set will be there to coach you from behind the camera. We’ll make sure that the basics are covered – that lighting is ideal, you’re looking in the right place, and that you know how much of you is visible. If we’re shooting an interview, we’ll ask questions that get you thinking and help you phrase your answers to suit the final product. Every shot will be engineered to serve the purpose of the video. Just bring an open mind, and we’ll do the rest to help you make the best impression possible.
2. Don’t be afraid to ask questions.
Sometimes our setup can look intimidating for the first time. Each piece of equipment serves a unique purpose, so we encourage you to be curious! We’d be glad to tell you a little about how our equipment works and make you feel informed about what’s around you. It can also help to stand or sit where you’ll be filmed before we start rolling. Remember that behind all the equipment, there’s a person whose main goal is to help you get your message across.
3. Everyone gets nervous (no, really, everyone!)
It can feel embarrassing to be camera-shy, but it’s more common than you might suspect. Believe it or not, even our most experienced videographers have to film multiple takes when they’re in front of the camera instead of behind it! We understand that you want to represent yourself and your company well, so it’s normal to feel a little antsy. We try different lines, angles, and takes. Remember, practice makes perfect! Trust the process and know that feeling intimidated is nothing to be ashamed of.
4. We make improvements in the editing process.
A common phrase in filmmaking and video production is “we’ll fix it in post,” meaning, in the post-production process. As repetitive as that phrase has become, it’s true! We select only your best takes and assemble them together with engaging B-roll footage to tell your story. We use color correction, visual effects, and more to enhance the raw footage we capture so you look your best. Your spoken lines will be compiled to tell a complete story and convey clear, impactful ideas to your audience.
If you’ve hesitated to invest in video marketing in the past because of being camera-shy, we encourage you to give it a chance. Along with learning tips like these, getting experience being in front of the camera is one of the best ways to become more comfortable. Video is the most powerful marketing medium, so don’t let your nerves cause you to miss out on amazing opportunities to reach new customers and build your company’s professional image.