6 Reasons to Update Your Google Business Profile in 2023
Google Business Profile is a free, easy-to-use business listing from Google. Businesses that have contact with customers are eligible to use Google Business Profile. On your profile, you can provide details about your business, like location, services, and products.
Having a Google Business Profile is a great way to enhance your visibility across the span of Google’s services. The information you provide through your Google Business Profile can appear in places like Google Maps and search results. Let’s dive into six reasons why your business needs an up-to-date Google Business Profile.
Why Do I Need a Google My Business Account?
Show Up in Search Results
Considering that Google holds more than 92% of search engine share, having an up-to-date Google Business profile ensures that people find your business when they’re searching for products/services like yours. Having a verified profile listing can improve your reputation. In fact, businesses with Google Business profiles are twice as likely to be considered reputable.
Improve Local SEO
Google Business listings connect to Google Maps. This shows users where you’re located and how to visit your business. This is a great feature itself, but the key here is the impact it has on local SEO. When a user in your area searches something like “video production near me” or “video production bowling green ky” the first results that appear are Google Maps listings. Having an updated Google Business Profile makes it much more likely that your business will appear in those results – important because more than 30% of clicks go to websites that appear in this section.
Quickly Highlight Your Services
Your Google Business Profile serves as a one-stop, broad overview of your business. Make sure users get the best impression of your work by utilizing the services feature, and be sure to post photos to show off what you do. Businesses that add photos to their Business Profiles receive 42% more requests for directions on Google Maps and 35% more clicks through to their websites.
Interact With Your Customers
Your Business Profile is a great spot to engage with current and potential customers. It’s one of the most-trusted spots online for reviews. Encourage customers or clients to leave five-star reviews on your profile and set up notifications when a review is received so you can respond immediately. If a user asks a question, use it as an opportunity to educate anyone who visits your profile.
Show Accurate Information About Your Business
Clearly communicate the latest information about your business through your Google Business Profile. You can easily update hours of operation for any day of the week (or specific holidays) so that clients know exactly when you are available. Add information about accessibility, amenities, and crowd to help customers know what to expect when they come to your location. You can even adjust your business’s location pin on Google Maps.
Another pro tip: utilize the updates feature to inform users of new products, accolades, or other important information.
Understand How People Find You
A Google Business Profile can grant you insights into how customers search for your business and where they come from. You’ll gain data on the number of customers that contact your business from the phone number displayed in search results and on Google Maps. You can utilize this information to better focus your marketing strategy and increase the reach of your campaigns. You’ll gain a better understanding of what placement works for your business and what doesn’t.
Takeaway
Updating a Google Business Profile is essential. It’s a free way to improve SEO, highlight your services, gain accurate insights, and better focus your customer interactions. Setting up your profile is easy, and increases your business’ visibility immediately. You’ll be able to ensure customers always have up-to-date information about your business and your business always has up-to-date information about your customers. If you haven’t yet set up your profile, we recommend you do so immediately!
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