Keeping it Reel: How to Harness the Power of Reels and Shorts for Your Marketing Strategy

a cell phone with a close up of the reels button on the instagram app

As a marketer, you know that content is key to driving engagement and conversions. While written content and images are still important, video content has become an increasingly powerful tool for brands to connect with their audiences with shot form video content leading the charge. In fact, according to a study by Wyzowl, 84% of consumers have been convinced to make a purchase after watching a brand’s video. So, what makes video content so effective and what types of video content should you incorporate it into your marketing plan?

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The Benefits of Using Reels and Shorts in Your Social Media Marketing Strategy


Reels is a type of video content that has become increasingly popular on social media platforms, particularly Instagram. Reels are short-form videos (up to 60 seconds) that can include music, text, and special effects.

Reels offer a unique opportunity for brands to showcase their products or services in a creative and engaging way. By using music, text overlays, and special effects, you can create visually appealing videos that capture the attention of your audience.

One of the benefits of using Reels is that they are highly shareable. When a user shares a Reel on their own feed, it can be seen by their followers and potentially go viral, reaching a wider audience.


YouTube Shorts is another platform to consider when it comes to video content creation for your marketing plan. Shorts is YouTube’s answer to the growing popularity of short-form video content and is designed to compete with the likes of TikTok and Instagram Reels.

Shorts allows users to create vertical videos that are 60 seconds or less in length, and includes features such as music, speed control, and a timer. The Shorts camera is integrated directly into the YouTube app, making it easy for users to create and share their videos with their audience.

One of the benefits of using YouTube Shorts for your marketing strategy is the ability to tap into YouTube’s massive user base. With over 2 billion active users, YouTube is one of the largest social media platforms in the world, and Shorts provides a new way for brands to reach this audience with engaging and visually appealing video content.


Video content can help increase brand awareness by providing a visual representation of your brand and its values. Videos can also be easily shared on social media, increasing their reach and exposure.

By creating videos that are both informative and entertaining, you can capture the attention of potential customers and keep them engaged with your brand.

In a crowded digital landscape, video content can help your brand stand out from the competition. By creating high-quality, visually appealing videos, you can capture the attention of your audience and make a lasting impression.

Don't leave great video content on the cutting room floor

Video content that didn’t make the final cut for a longer video can be repurposed and edited into shorter clips for use on platforms like Instagram Reels and YouTube Shorts. Here are some tips for repurposing unused video footage for short-form content:

  1. Identify the most engaging moments: When reviewing your video content, look for the most engaging moments that could stand alone as short clips. These might be moments that are particularly funny, emotional, or visually striking.

  2. Edit for length: Once you’ve identified the most engaging moments, edit them down to fit within the time constraints of the platform you’re using. For example, on Instagram Reels, videos are limited to 30 seconds, so you’ll need to trim your footage accordingly.

  3. Add text overlays: To grab viewers’ attention and provide context for your short-form content, consider adding text overlays to your videos. This can help convey your message even if viewers are watching without sound.

  4. Use music: Both Instagram Reels and YouTube Shorts offer music integration, which can add an extra element of engagement to your short-form content. Consider choosing music that matches the tone of your video and helps to enhance the overall mood.

  5. Tell a story: Even though your short-form content is shorter than your longer videos, it can still tell a story. Consider how you can use your repurposed footage to convey a narrative, and use editing techniques like transitions and overlays to help connect the different moments.

Overall, repurposing unused video footage for short-form content can help you make the most of your video content and reach a wider audience. By following these tips, you can create engaging and effective short-form content that drives engagement and brand awareness.

Looking to Keep it Reel with short-form video content? We've got you covered!

Are you looking for a way to take your social media marketing to the next level? At Sublime Media Group, we specialize in creating compelling video content that engages your target audience and drives results. Our social media content packages include everything you need to succeed on platforms like Instagram and YouTube, including Reels and Shorts.

Whether you’re looking to promote a new product, build brand awareness, or increase engagement, we can help you achieve your goals with our customized video content packages. With years of experience in the industry and a proven track record of success, we’re confident that we can help you get the results you’re looking for.

So why wait? Contact Sublime Media Group today to learn more about our social media content packages and how we can help you harness the power of Reels and Shorts for your brand.

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