Using Video to Recruit Better Employees

Photo of a man shaking hands without someone else. Text on the image says Looking to hire? Invest in video.

Recruiting quality talent to join your team is a challenge, especially these days. Our clients are taking that challenge head-on by teaming up with Sublime Media Group.

Ready to stand out from the competition? We’ve got you covered. Our award-winning video team produces high-quality recruitment videos, commercials, and testimonials that will attract new hires.

Need help getting your new video in front of the right eyes? We can help with that, too. Our digital team will create a paid, highly-targeted campaign to get your ad seen by the right people in the right place at the right time.

Are your gears turning yet? Here are a few ways our amazing clients use video in their recruitment campaigns.

Quick-Hitter Videos

Are you looking to hire fast? A quick-hitter video may be just the thing you need. We use photos and videos that you already have then quickly incorporate text animations and callouts to highlight new hire incentives. This option also has the perk of a fast turnaround on production time. 

Wondering what this looks like? Check out a recent video ad we created for our friends at Blue Cotton.

Recruiting Videos

If you want something with a little more oomph, a recruiting commercial would be the perfect route! These commercials have more time for the perfect messaging. Recruiting commercials can be produced in-house with graphics and animation, or we can come to you. We’ll shoot b-roll footage of your team and facility then create the perfect spot to house on your recruitment website and run on TV, radio, or social.

Here’s a recruiting commercial we created for Car-X‘s recent national hiring campaign.

Employee Testimonials

Who can tell your story and appeal to new talent like your current employees? Employee testimonials are great for social media and the hiring page of your website. We’ll come to you to ask your biggest cheerleaders why they like working for you, how they’ve grown in your company… all the things that get to the heart of who you are. These features have the freedom to be a little longer; we take as long as we need to tell your story.

Fruit of the Loom highlighted one of their graphic designers in an employee testimonial video. Wendell’s passion for the brand he works on started early in life, and we were able to capture why he loves working at Fruit of the Loom.

Take advantage of your company’s potential with Sublime Media Group’s recruitment video services. Our team is ready to harness the power of your story to cut through the noise and attract qualified candidates for your open positions. Get in touch with us today to get started.

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