Avoiding website mistakes will result in more conversions for your business. Running a website is like juggling code, content, and coffee cups while walking a tightrope made of SEO algorithms and user expectations. It’s a constant dance between pixels and perfection, where every click holds the power to exhilarate or exasperate. Websites can be used in many different ways and regardless if you are selling a product or service, a poor-performing website can immediately provide a customer with a terrible experience by frustrating them with slow loading times, unresponsive pages, and broken functionality.
How can you improve your website experience and avoid website mistakes?
There are many ways you can improve your website experience for potential customers. We know everyone loves a good list. 😉 Sublime Media Group’s web team has created a list of 10 website mistakes that you should definitely avoid to get your website more traffic and to improve your bounce rate.
Poor Mobile Optimization: Failing to optimize your website for mobile devices can lead to a negative user experience and lower search engine rankings. According to Exploding Topics, as of May 2023, 55% of website traffic comes from mobile devices. This number will only continue to increase over time. Having a mobile optimized website is crucial for user experience when it comes to your web presence.
- Slow Page Loading Speed: Slow-loading pages can frustrate visitors and increase bounce rates. Optimize your website’s performance to ensure fast loading times. Caching, image sizes, and your hosting are all major contributing factors to website load times. Having a web team that knows how to make your website as fast as possible is definitely in your best interest.
Lack of Clear Navigation: If users can’t easily find their way around your website, they may become confused and leave. Implement clear and intuitive navigation menus.
Complex Forms: Lengthy or complicated forms can discourage visitors from completing them. Simplify your forms and only ask for essential information. We know you want all the data you can get, but you shouldn’t discourage a new lead from being generated or a potential purchase by a new customer with a lengthy form. This is an easy website mistake to avoid.
Inconsistent Branding: Inconsistent branding across your website can create confusion and undermine your brand identity. Maintain a cohesive visual style and use consistent branding elements.
Poor Readability: Small fonts, low contrast, and inadequate spacing can make your content difficult to read. Ensure your website has legible typography and sufficient spacing. Stick to a popular Google Font link Lato, Roboto, or Montserrat and you can’t go wrong.
Missing Contact Information: Failing to include clear contact information on your website can harm your credibility. Display your contact details prominently, including email, phone number, and address.
Lack of Clear Call-to-Action (CTA): If users don’t know what action to take on your website, they may leave without converting. Use compelling and visible CTAs to guide users towards desired actions.
Broken Links: Broken links can frustrate visitors and negatively impact SEO. Regularly check your website for broken links and fix them promptly. Google hates broken links and avoiding 404 errors can improve your website’s SEO and it also hates your website mistakes.
Ignoring SEO Best Practices: Neglecting SEO can make it difficult for your website to rank well in search engine results. Optimize your website’s content, meta tags, and URLs for relevant keywords.
Website mistakes can cost you big time!
We all hate making mistakes. In the realm of websites, mistakes can be like stepping on a virtual landmine—causing explosions of frustration and disappointment. So, why walk on shaky ground when you can stride confidently towards success? Avoiding website mistakes is the key to preserving your sanity and ensuring a smooth user experience that leaves your visitors smiling, not scowling.
At Sublime Media Group, we take immense pride in our ability to deliver amazing website design and hosting services. When it comes to designing websites, we pour our creativity and expertise into every project, ensuring that each site stands out with unique and captivating designs. From sleek and modern layouts to intuitive user experiences, we strive to create a digital presence that exceeds expectations. Additionally, our reliable hosting services guarantee that websites remain fast, secure, and accessible at all times.
We understand the importance of a seamless online experience, and we are committed to providing top-notch solutions for all our clients’ website needs. Check out some of our website examples. Avoid website mistakes, contact us today.
Website mistakes can be costly for businesses as they directly impact the overall success and reputation of the company. A flawed website can lead to a poor user experience, resulting in frustrated visitors who are more likely to abandon the site and seek alternatives. This translates into lost opportunities for conversions, sales, and customer engagement.
Additionally, mistakes such as broken links, slow loading times, or unresponsive pages can harm search engine rankings, reducing visibility and organic traffic. Repairing these errors can be time-consuming and may require hiring professionals, resulting in additional expenses. Moreover, a poorly performing website can create a negative perception of the brand, eroding trust and credibility among potential customers. Ultimately, the cost of website mistakes goes beyond monetary value, impacting a business’s growth, customer relationships, and long-term success.
