YouTube is one of the most popular social media platforms of all time, with over 2 billion active monthly users. It has outperformed Facebook in recent months and continues to grow. Today, you can turn your YouTube presence into a lucrative opportunity by running ads on the platform. Here are 5 key reasons why YouTube Ads should be a part of your marketing strategy.
1. Increased ROI for video content
It’s well-known among professional marketers that video is the most effective way to share a message online. Here at Sublime Media Group, we create high-quality professional video content for a wide range of audiences that can be repurposed for years to come. The best way to make the most of your investment in a high-quality video is to place it in front of new eyes every day, which is where YouTube Ads come in.
2. Rising relevance and growth
Pew Research found in 2021 that 81% of Americans use YouTube, up from 73% in 2019. The platform was one of only two social media platforms that boasted this type of significant growth. As the COVID-19 pandemic altered the lives of so many, YouTube came to offer alternatives for the industries that were put on pause like fitness, education, dining, and entertainment.
YouTube has also benefited from the recent movement toward streaming. The most important difference between YouTube and cable is simple: YouTube is free. The platform is instantly accessible to everyone, with no strings attached. New features like YouTube Shorts, YouTube TV, and more make the platform a one-stop-shop for video.
3. Variety and flexibility
YouTube has an impressive array of options for ad placements. Ads can be placed in search results, in-stream (while streaming a video), in the video sidebar, and can also overlay videos as display ads. Your ad placement can include a video or a simple still promoting your business. Conveniently, you do not have to have a YouTube channel to run ads on YouTube, although it expands your choices.
One of the most attractive features of YouTube Ads is the ability to place ads on specific popular industry channels. For example, if you are trying to sell outdoor equipment, you could place your ads on a channel known for nature exploration videos filmed on a GoPro. This is a fantastic way to guarantee that you are reaching individuals who want to watch content like yours!
One extra bonus of using YouTube ads is the strong spam filter for video comments. YouTube automatically filters typical spam and inappropriate material but also allows you to set manual filters and ban certain words. You’re in control of your image!
4. Advanced audience targeting
All social media platforms collect a certain amount of demographic information from their users, which advertisers use to target potential customers. YouTube’s status as a learning and entertainment hub means it can easily target people’s specific interests and understand their identities. For example, Instagram might know that a user is between the ages of 18-24 and female, but YouTube can provide you with a life-stage label of that person, such as whether they are a college student, young professional, new homeowner, etc (HootSuite).
5. Integration with Google Ads
YouTube ads are launched and maintained by the Google Ads platform. If you’ve ever looked to Google Ads to bump your business in search results, YouTube Ads are close to your reach. Our digital marketing team is Google Ads certified and knows how to create the campaign that’s right for you.
Often, the goal of Google Ads is to drive traffic to your business’s website. YouTube ads can drive traffic to both your website and your YouTube channel.
YouTube’s incredible audience potential makes it a must if you want to position your business on a national level and make your expertise widely known.
Get connected with a team member today to start building a YouTube Ads strategy to maximize the potential of your business.