Marketing Tips That Won’t Cost You Anything
As a marketer or a business owner, finding effective and inexpensive ways to market your product or service can be a real challenge. Our team at Sublime Media Group has put together 6 Simple Marketing Tips That Anyone Can Use. Each tip is one that we use every day to create and distribute new content for our clients.
Tip #1: Caption Videos on Social Media
Adding captions to your social media video is an easy way to increase engagement and views. It’s also an extra step that shouldn’t be skipped because it allows people with hearing impairment to easily understand your video. This also allows a person that is in a crowded environment to play a video without sound and follow along. Captioning your social media video is an easy step that will increase your :10 second view count and post engagement.
Tip #2: How to Interview for Videos
If you work in marketing, at some point you will probably have a video produced. Business storytelling is a popular marketing trend that shouldn’t be ignored. These types of videos are typically driven by interviewing subjects. Here are 3 important tips to keep in mind when you are conducting an interview for video.
1. Have the subject restate the question in their answer. If the questions is, “What’s your favorite color?” instead of just answering, “Blue,” make sure they say, “My favorite color is blue.” This will help with context during the edit process and allow your video to have a much clearer message.
2. If your interview subject is standing and they like to move around a lot, have them space their feet shoulder width apart and plant their weight into their heels. This will keep them from moving during the interview.
3. Don’t be afraid to re-ask a question. Often, your best questions are at the top of your list. An interview subject typically warms up during the interview process and becomes more comfortable. Re-asking a question can give you a better answer the 2nd time around.
Tip #3: Effective Ways to Use Story Posts for Business Accounts
Stories on Instagram and Facebook don’t have to be intimidating for businesses! Stories are videos or photos that combine to tell the story of your business and they disappear after 24 hours. These temporary posts are fun ways to show the personality of your business. There are many ways to use this channel. Product demos, employee takeovers, or behind the scenes of a day in the life of your business, are all fun examples of ways businesses can utilize story posts. Stories tend to appeal more to the millennial age group and younger. This could be a great way to reach a new audience for your business.
Tip #4: Protect All of Your Accounts with Strong Passwords
Keeping your accounts protected from hacking attempts becomes more and more difficult every day. Making sure your private information is protected starts with your password. Hackers will research you to find out personal info before they try to hack your account. Using words like your son or daughter’s name in your password is not a smart idea. We recommend a wide variety of characters, numbers, symbols, and a minimum character length of 12 characters for each password you create.
Using a password manager like Last Pass or Dashlane can also keep your accounts secure with ease.
Tip #5: Avoid Texting or Emailing a File to a Content Producer
If you text or email a file, it can lose quality in the transfer. Sending the original file via Dropbox or Wetransfer is a better option. Both of these programs are free to a certain point and give you the peace of mind knowing that the file you are delivering is the best quality it can be.
Tip #6: The Best Times During the Day to Post to Social Media
Post timing is a really important part to any social media strategy. It can be a challenge to find the best time to post for your brand.
KNOW YOUR INDUSTRY – Posting at lunch time or during the evening may be the best time to post for a consumer product, but if you are in the non-profit sector, posting in the morning may get you best results.
KNOW YOUR PLATFORM – Twitter is very active in the mornings, Instagram sees more activity during the evenings, and Facebook is active throughout the day. Timing your posts on each platform can provide you with better engagement from your audience.
KNOW YOUR AUDIENCE – You need to know when your audience is engaging with your content. Use Facebook or Instagram Insights to find out when your audience is online.